Windows Phone 7 appears to be trying to follow the same footsteps as Apple did with it’s iPhone. Simple, elegant, and lacking some features for reasons. Steve Jobs said several times that multi-tasking was not added due to battery life, and he did not want the device to suffer in usability due to background processes. As we all know now the iPhone 4 and 3GS run just fine with background apps, so why did Microsoft choose to go this route?
We do believe that battery is still a concern on all smartphones to date, until there is a better technology for batteries these mini computers will suffer from battery life being so small and thin. Microsoft is probably trying to stay away from half to 3/4 a day battery life, like a lot of the Android devices are getting under normal day use.
The second thing is Zune. Microsoft has had the portable media player and service out for several years now, and they have not been successful due to the powerful iPod and it’s overwhelming adoption in the portable media player space. Even with the great service option that Zune offers, subscription style music and keep 10 songs a month, it is just really hard to get the average American off of the household name, iPod.
Now that Windows Phone 7 is out with Zune on it, this allows Microsoft to get the Zune platform in a lot more hands so customers might see what kind of advantage Zune has to offer over Apple’s iTunes store. Allowing the Zune streaming and playing in the background could be the incentive Microsoft wants to give to people (we believe temporarily) to get used to the service instead of using the normal Slacker, Pandora, and other music streaming services.
Microsoft will add multi-tasking to WIndows Phone 7 in the future, but in the meantime we really think they want you using the Zune software for all your music for the time being. Not a bad idea but come on Microsoft, please give us save state for our apps.